Welcome To The Hey Brother House!
Launching July 2026, the Hey Brother House is a first-of-its-kind residency for content creators looking to bring more expansive definitions of masculinity to social media. While many people are talking about the problems facing boys and men, our effort aims to lead the way at providing a tangible solution.
With fiscal and operational backing from world-leading research groups Movember and Equimundo, who are supporting this project as a part of their Young Men’s Media Collective, we’ll be bringing together content creators from various digital spaces to figure out how we can retrain and reprogram the algorithms that are dictating what young men see online.
Our first cohort takes place from July 23 - 30 in Denver, Colorado, and will be followed up by subsequent residencies in Austin, TX (December 2026) and Atlanta, GA (February 2027). Each will host 7-10 different content creators and storytellers. Equipped with a new understanding of how to craft messages that will resonate with young men, and counter the narratives that make up Manosphere 2.0, our residents with showcase what it looks like for men to cohabitate, collaborate, and connect.
And if you want to be a part of this journey, there are lots of ways to get involved whether you are:
A brand looking to partner
A business based in Denver, Austin, or Atlanta
A media outlet looking to cover this
A funder looking to contribute
A creator looking to join us
Just looking to be involved
So complete the form below and get in touch!
Project organizers Matthew Echleman,
Johnny Cole, and Jonathan Jacobs